![]() Because it is coming from the marketplace in Nashville, and we are able to tell his story and set him up well, I think we have far fewer challenges there. “Is it straight down the pike country? No, but, so many of our biggest format stars weren’t… Johnny Cash wasn’t. “Everybody can see the depth of the project, the intention to be country,” Loba says. Where Lil Nas X has had trouble gaining traction at country radio - receiving 606 spins total to date, a number likely influenced by his lack of connection to Nashville - Brown is already connecting by producing, writing and collaborating with several country acts, including Parmalee, and newcomers Twinnie and Lainey Wilson. ![]() In fact, he has Lil Nas X to thank for asking BBR artist Cyrus to be on “Old Town Road,” and for pushing open the door for someone like Brown to leave his mark. While Loba is aware of the comparisons that will be made between Lil Nas X and Brown, he’s not too worried. ![]() I think the beauty of the phenomenon that was Lil Nas X demonstrated to us that there was a huge appetite.” This is the future of country music, Loba asserts: “This is country but it’s even bigger than that…it really breaks down a lot of barriers. A song that recalls something Kane Brown might record, the track shares the Georgia native’s country roots, vocal power and forward-thinking production. The autobiographical lyrics are surrounded by urban beats and finger-picked acoustic guitar. On songs like “Ghett Ol Memories” Brown sings of hearing gunshots as a child and escaping to his grandmother’s house and catching lightning bugs. “If you look at Lil Nas X, and how much they’ve spun at Top 40, I think there’s a great chance to have that as well,” Loba says of “The Git Up.” He adds that Brown’s self-titled EP, coming May 31, unabashedly leans country. “When you listen to the EP and even ‘The Git Up,’ there’s no doubt that they are country records.”īrown’s EP spans his musical influences and love of storytelling. “I really want radio to come to us and I believe they will.” “This is not something we’re running to radio immediately,” he says. This could all change as the song picks up steam, and Loba is hoping the track will organically build. That’s where my heart is and that’s where I want to start,’” Loba recalls.Īs of press time the song, which hasn’t been serviced to any radio formats yet, hasn’t received any plays on Billboard’s Country, Adult R&B, Mainstream R&B or Rhythmic stations. ![]() ![]() With heavy footprints in the urban and pop world, Loba asked Brown what he wanted to do in his career. “He said, ‘I was always the most safe and happy in Butler, Georgia. So we quickly got the deal done and have been waiting and preparing and getting it just right,” Loba says. “They can hear that honesty and that grit of Johnny Cash in it. Unsure how his staff would react, as some are “staunch country traditionalists,” Loba says the traditionalists became Brown’s biggest champions. Loba then asked Brown to play a label showcase the following night in the Hollywood Hills. repertoire Zach Katz, and the record executive couldn’t believe what he was hearing. “He played four songs and I was blown away, because it was country, but it was also trap and it was so original,” Loba says. “It was not only genre-bending, but also genre-defining, and like everyone else, I couldn’t wrap my head around it.” Loba first met Brown when the artist was in a meeting in Los Angeles with former BMG president of U.S. I posted this video a couple weeks ago and had no idea that it would get over 3 million views,crazy how God works! Thank y’all for rocking with me, have you learned the dance? #TheGitUp Song now available on all major platforms,just click link in my bio! -?-Ī post shared by Blanco “TheEar” Brown on at 5:41am PDT ![]()
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